Why Berkshire Hathaway Investments Crypto started with one priority: control
Crypto markets often move quickly and unpredictably. In conversations with traders, we noticed the same pattern: people don't necessarily need more information, but better priorities. Which movement is relevant? Which position carries the greatest risk? And when is it wise not to intervene?
That's why from the start, we chose a setup where risk management isn't hidden in advanced menus, but is naturally part of the workflow. Think of clear overviews, warnings for changing volatility, and logical steps between analysis and execution. This makes trading less a reaction to impulses and more a process with boundaries.
From idea to working product in Belgium
We built the platform with a practical approach: first get the core right, then expand. That means a stable foundation for accounts, verification, and secure access, followed by market data, portfolio viewing, and analysis tools. Only then did we add layers like signaling, additional order options, and integrations that simplify the management of multiple instruments.
An important starting point was that every function must be “explainable”. If something cannot be clearly explained, it often cannot be clearly used either. That principle has guided many choices: from the way charts and notifications are displayed to the way you approach risk settings and position sizing.
The first design choices: simplicity, speed, and overview
In the early phase, the focus was on one screen that could carry your day: what is open, what is moving strongly, and what requires action. We did many iterations on the order of information, because that order influences behavior. Those who first see “opportunities” will trade faster. Those who first see “risk” will more often make a conscious choice.
The language in the interface also received attention. Short, concrete labels work better than jargon. And clear status messages prevent you from doubting whether an action has succeeded. That sounds minor, but in fast markets, these are precisely the details that reduce stress.
How Berkshire Hathaway Investments Platform was shaped by real users
During test sessions with different profiles - from beginners to active traders - one need was constantly repeated: reliability. Not just technically, but also in terms of content. Users want to know why a signal appears, what assumptions are behind it, and how you can test it against your own plan.
Therefore, we deliberately positioned AI support as a tool, not as a helmsman. Models can highlight patterns and context, but the user determines the framework: time horizon, risk, instruments, and rules. This way, the choice remains yours, while you see the relevant information faster.
Furthermore, we have extended the multi-asset nature: in addition to digital assets, we also support Forex, CFDs, and stocks. This enables diversification and a broader market view, which for many users is an important part of discipline.
What this means for your daily workflow
In practice, you notice the difference mainly in routine. You don't start with 'what shall I buy?', but with 'what is the status of my risk and exposure?'. You quickly see which positions require attention, where volatility increases, and where your plan is still correct. As a result, trading becomes less fragmented and you can maintain the same control with fewer actions.
Even for those still learning, a structured flow helps. A demo mode and accompanying explanations make it easier to understand how order types, spreads, timing, and risk management are interconnected. The goal is that you can make choices that you can later explain - to yourself.
What we will continue to improve in the coming period
We continue to work on three things: clearer context around signals, more personalization in dashboards, and smoother integrations with brokers and external trading environments. In addition, we continue to invest in support and education, because good tooling only gains value when you use it with confidence.